Three Tips to Create Digital Content That Stands Out from the Crowd
Online publishing is on the rise and currently there is an abundance of digital content. Since over ninety million people are using e-books, it is absolutely essential for you to stay on top of new trends in the online publishing industry and to make sure your content doesn’t get lost in the crowd.
It may feel overwhelming to keep up with all of the new trends in such an evolving industry, that’s why we are giving you three tips that help you publish content that stands out from the others.
- Mobile-friendly
Mobile devices are increasingly becoming the go-to for readers; therefore, it is essential to make sure your content is mobile-friendly and can be read anywhere, anytime. You need to make sure you write mobile-friendly content that will be appealing to a mobile user.
You can use “chunking” to make your mobile content easier to read. Chunking is the practice of combining related content into easily consumable “chunks,” or groups. In order to “chunk” your content, you can use tools such as white spaces, sub headers, styling, etc. When it comes to trends in digital publishing, this one is crucial to look out for. Make sure your content can fit to any screen and can be read on any device.
- Visual
Interactive elements are great when it comes to making your content more ‘readable’ on mobile devices, and are perfect tools to “chunk” your content. Images, videos, audio clips, and other multimedia are key to engage your readers and get their attention. In general, visual content that is concise and informative will be more effective and competitive. Using visual content will be even more important in 2018 since digital publications are expected to increase, and there will be more options for eBooks.
- Discoverable
Readers are becoming picky when it comes to choosing content and books. It is less likely that they simply browse; they want to be able to find specific topics easy and quick. The key thing here is relevance. You need to know your target audience and make your content desirable by them. Choosing the right title is essential to grab the attention of your audience. You need to put yourself in their shoes and ask what would catch your attention.
To make your content easier to find, use keywords that accurately portray your book’s content and reflect the words readers will use when they search. These relevant keywords can boost your positioning in search results.
About ActiveTextbook
ActiveTextbook is a tool for adding value to your content. Imagine a book on cinematography with illustrative movie fragments seamlessly integrated into the text body; a treatise on audio recording with embedded sound; video narration or annotation for a classic text; a workbook with interactively solved problems.
With ActiveTextbook’s easy-to-use yet extremely powerful authoring tool, enriching the standard document format is an opportunity not to be missed. All the while, all material on ActiveTextbook is protected from unauthorized copying, keeping the rights of authors safe.